The summer sun has been shining on North Wales where tourism businesses have experienced an increase in trade. Figures from the Welsh Government revealed that 45% of holiday businesses have had increased numbers of guests compared with August last year. 59% of hotels, guesthouses and B&Bs, 51% of caravan operators and 43% of attractions were happy to show higher numbers of guests and visitors. A further 37% reported a similar level of business to the summer of 2013.
Wales is outperforming the rest of Great Britain
The Welsh tourism industry is outperforming the rest of Great Britain when it comes to attracting both staying visitors and day visitors.
Ken Skates, the New Deputy Minister for Tourism, said: “It seems that 2014 is proving to be an excellent year for Welsh tourism, even compared to 2013 which was a successful year in itself.
The tourism sector has been designated as one of our nine key sectors to realise future growth for the Welsh economy, and the Tourism Advisory Board are aiming to reach a growth target of 10% for the industry by 2020. Schemes such as the Adventure Passport are part of the planned growth.
What do the businesses say?
Sean Taylor, owner of Zip World and Bounce Below in North Wales, said: “Zip World Velocity at Bethesda has been full to capacity from May to the end of August and we’ve seen some 56,000 visitors since January. Bounce Below has had some 24,000 visitors at the site.”
Phil Scott from RibRide, an adventure boat tour company in Wales, commented, “We have had a great year, overall revenues are up 75% on last year. By offering an all year round service for the first time, our winter bookings have risen to nearly £15,000 taken during the first three months alone.”
At the end of the summer season…
After a successful summer, confidence levels in the industry have reached a new high with 76% of businesses saying that they are optimistic for the autumn season.